Technology evolves rapidly, and website design trends are no exception. Design elements and website features that were once considered modern and innovative may now appear tired, overused, and clichéd. It’s crucial to avoid losing conversions due to an outdated website that ignores critical web standards.
Fortunately, our award-winning web design team stays up-to-date with the latest website design and development trends. We create highly functional and visually appealing websites that adhere to industry standards. Let’s explore some of the latest innovations, technology trends, standards, and forecasts for 2023.
While certain aspects of web design remain timeless, such as user-friendly navigation, data security, and fast load times, there are new elements you can incorporate to keep your website cutting-edge and search engine optimized.
Colourful minimalism is a design approach that aligns with one of the prominent web design trends in 2023: the use of vibrant colours. Bold, saturated colours can help your brand stand out from the sea of soft neutrals that have been prevalent in recent years.
A great example of effectively using bold, saturated colours is bubly, the sparkling water company. Their website showcases vibrant hues that complement their colourful cans. They incorporate several 2023 web design trends, including organic shapes, minimalism, and bold colour choices.
Another critical web design standard is ultra-fast load time. Quick loading times have long been essential for providing a positive user experience (UX) and optimizing search engine rankings.
Research shows that more than half of internet users expect a website to load within two seconds of clicking a link. If your site takes longer than three seconds to load, visitors are likely to leave and may not return.
At Alev Innovations, we prioritize “conversion, conversion, conversions” much like real estate agents emphasize “location, location, location” for investment properties. Website loading times are a standard metric we consider to ensure a seamless user experience and drive better conversion rates.
In conclusion, keeping up with the latest web design trends and adhering to essential web standards is crucial for maintaining a competitive online presence. Incorporating elements like colourful minimalism and focusing on ultra-fast load times will help your website perform well, engage users, and drive conversions in 2023.